good sh!t this way
keep going…
good design is more than looking good . . .
. . . good design does more with less
Virtue Athletic
2018-2021 • Virtue Atheltic
Design Director • Product Director • Founder
Conceived, designed, developed, marketed, launched, and grew from the ground up a brand & product that proved functional fitness athletes can DO MORE WITH LESS, all in fewer than 2 years.
Raised over $70,000 in one month via crowdfunding & pre-orders, with all orders produced & fulfilled within 9 months post-funding.
Transformed virtueathletic.com into a fully functional, D2C e-commerce website during the height of a global pandemic.
product direction & management • upper design • midsole/outsole design • color design • line planning • product development & commercializtion
product
brand direction & management • creative direction • icon & wordmark design • brand voice & copywriting • web design • visual style guide • social media design, production, and management • advertising design, production, and management • photography & videography
brand
business planning, strategy, and mangement • got-to-market strategy • grassroots marketing & paid advertising • crowdfunding • operations & logistics • e-commerce • customer service & fulfillment • investment strategy • financials & budgeting
business
good design is more than looking good . . .
. . . good design brings brands back to life
Munitio Pro30
2012 • Vapor Studio
Industrial Design Lead • Project Manager
Turned a 2-week contract project into a 3-year partnership between Munitio & Vapor Studio.
Our work culminated in the Pro30, a headphone designed to relaunch the Munitio brand.
Managed a cross-functional project & team through industrial design, early mechanical design, CMF, and client interaction.
The Pro30 raised nearly $500,000 in 1 month of crowdfunding & pre-orders.
design direction & managment • industrial design • mechanical design
product
good design is more than looking good . . .
. . . good design creates lasting value
Giro Core 6
2018-2019 • Giro Sport Design
Acting Design Director
Completely reimagined the strategy & execution of Giro’s core road & mountain bike footwear offerings.
Modernized & unified under a common vision two product lines that were sorely out of touch with both consumers’ needs & Giro’s own design ethos.
Introduced 6 new models in a single season.
95% growth in annual revenue ($4.2M to $8.2M)
73% growth in annual volume (86k to 149k pairs)
Ushered in back-to-back years of record sales, profits, and margins for Giro footwear.
design direction • upper design • outsole design • color design • line planning • product development & commercialization
road product
design direction • upper design • color design • line planning • product development & commercialization
mountain product
good design is more than looking good . . .
. . . good design is accessible to everyone
Giro Trixter
2019 • Giro Sport Design
Acting Design Director
Championed for years the need for radical simplicity in Giro’s mountain bike glove line.
Tapped into an entirely untouched market of riders that needed a no-frills glove, with flashy style, at an affordable price.
Unseated Giro’s top mountain bike glove to become our highest selling, most buzzed, and most profitable mountain bike glove in its very first year on the market.
design direction • glove design • color & graphic design • product development
product
good design is more than looking good . . .
. . . good design fits your life seamlessly
Iris Live
2014 • Vapor Studio
Industrial Design Lead • Project Manager
Created a minimal, stylish personal video & display solution at a time when the only option was the (less than attractive) Google Glass.
Designed for adaptability, the Iris Live magnetically attaches to any existing pair of eyewear and features low-profile, bone-conductive audio.
design direction • design management • industrial deisgn • CMF
product
good design is more than looking good . . .
. . . good design opens new doors
Scosche Branding
2012 • Vapor Studio
Brand Design Lead • Project Manager
Unified all of Scosche’s audio, electronic, and mobile accessories categories under a single branding , packaging, and identity system.
Sucessfully sold Scosche into Walmart, a first in the company’s 30+ year history.
Directed & managed, a team of designers, photographers, and packaging engineers.
Created adaptable, transferable branding, packaging, typography, iconography, and photography guidelines for Scosche’s internal branding team.
Case Study (coming soon…)
design direction & management • brand & packaging design • packaging style guide • CMF
brand & packaging
good design is more than looking good . . .
. . . good design strives to be the best
Giro Flat Pedal
2019-2020 • Giro Sport Design
Acting Design Director
Completely rebuilt Giro’s Flat Pedal mountain bike shoe line & business, a category largely ignored by Giro consumers in previous years.
Led material research & innovation that resulted in Giro’s class-leading, patented TACK Rubber & MUTE Foam midsole/outsole system.
Introduced 4 new models in a single season.
325% growth in annual revenue ($0.8M to $2.6M)
295% growth in annual volume (19k to 56k pairs)Numerous Editor's Picks & Gear of the Year awards
Best Overall Men’s MTB Shoe - Gear Patrol
Best Flat Pedal Shoe 2023 - Bikerumor
Case Study (coming soon…)
design direction • material innovation • upper design • midsole/outsole design • color design • product development & commercializtion
product
good design is more than looking good . . .
. . . good design brings a fresh perspective
Oakley Halifax
2012 • Vapor Studio
Industrial Design Lead & Manager
Conceived, designed, and developed a full 7-piece bag & accessory collection for Oakley in under a year.
Expanded the range of possibilities for Oakley’s brand & product image to a more mature, refined aesthetic - breaking them out of their maximalist rut.
Provided a wide showcase for this new aesthetic, proving it was adaptable beyond a single product or category.
design direction & management • bag design • apparel & accessory design • line planning
product
good design is more than looking good . . .
. . . good design creates joy
Swenyo
2013-2016 • Vapor Studio & Swenyo
Product Manager • Industrial Design Lead & Manager
Launched, grew, and managed Swenyo’s product assortment from 25 SKUs at launch to over 700 SKUs in less than 2 years.
Led all product initiatives, from seasonal style guidelines through design, development, production, marketing, and sell-through.
Managed a product line that included in-house design, contract design, OEM, drop-ship, and wholesale product.
Led a multi-disciplinary team of designers, developers, vendors, and strategic partners.
Directed international & domestic product sourcing & development.
product direction & management • product development & commercialization • design direction & management • furniture, lighting, textile, and apparel design • color & graphic design
product
good design can be . . .
. . . so much more than pretty things
so what’s my more?
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Cross-functional, multi-category experience
My history of wide-ranging experience & collaboration across categories, business models, and job functions provides a unique vantage point from which innovation flourishes.
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Brand value through joyous user experience
Nothing brings lasting value to a brand better than a joyous user experience. Operating from a mindset that puts the users’ needs above all else has proven itself as a foundation for long-term success.
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Invisible problems & opportunities
Design is not an object…or an image…or a slogan. Design is a process. It is a comprehensive, strategic approach with the ability to find opportunity within problems you didn’t even know existed.